Amy Plastow
Professor Begert
English 101
31 October 2015
There are probably more than two thousand different print ads. The creators of these ads target a specific audience and want to convince people that whatever their claim is, it is right. I myself love looking at magazine with ads that have clothes, perfumes, new yummy deserts, and more. But when it comes time to analyzing these ads, I realize how uninvolved with the product they are.
For this analysis I will be talking about two different print ads from the largest American retailer for women’s lingerie, Victoria’s Secret. Each of these ads have a specific vibe they are giving off, sexy, flirty, fun, seductive, and more. All two of these ads were published by Victoria’s Secret. They are intended for women who want to feel good about themselves. They can also target men, if the company has a woman who looks sexy in a certain piece of lingerie for an ad, he will want to buy that for his girlfriend or wife (if he has one). If he doesn't then his mind will tell him that what he is seeing is “desirable” and then he will be in search of finding a woman who looks like a Victoria’s Secret model. Women love to feel beautiful, so seeing these ads, women will think that if they buy whatever is being modeled, they too will look as beautiful as the women who is wearing it in the ad.
I have found some ads that have been put out by Victoria’s Secret. These ads are selling a product(s) that has been popular amongst women throughout America. Victoria’s Secret knows what men and woman want, therefore they are geniuses on making a company that sells just that. Victoria’s Secret knows they will get costumers if they have various types of fragrances, panties, bras, etc. With the picture ads that they are putting out, they know it will draw people from all over to shop at their stores.

e a marble wall. She has a pair of angel wings on her
This next picture ad looks as though it is an advertisement for the overall Victoria’s Secret merchandise. But then when we look more in depth at it we then realize it is just targeted towards the bras. Not once on this ad does it say anything about it just being bras. So the reader therefore has to infer that from just the small amount of text it provides us.

Viewing from left to right it starts with a woman wearing the Long Line Demi, she is standing up tall as if to be “long” as the title says. Her arms are askew with her elbows back, making her chest pop out. Then one of her legs are bent towards the other knee to have a more relaxed look. The second girl over from the left is wearing New! Unlined Demi. She is leaning against the third girl over, she looks very relaxed. Maybe she is looking relaxed as to show that the Unlined Demi bra is comfortable.
The woman wearing the Perfect Coverage collection is showing us basically the side view, which doesn't help when the potential buyer(s) wants to see how much it actually covers. She is looking down and is smiling, her left that is facing us is bent. The woman looks like she is kind of shy and confident at the same time. Possibly because she has “perfect coverage”.
Next to the perfect coverage we have Demi. Demi is being showed off by a woman who has a hand through her hair. Her legs are crossed and she is giving the camera almost a seductive stare. Fifth woman standing from the left is turned at an angle which makes sense because she is modeling the Racerback bra. We still get to see what the side view looks like as well as the back, which is what makes it called the racerback.
Next, alike to the unlined bra, we have a woman wearing another more natural feeling bra, a wireless one. She looks very confident in her body, which is what everyone should feel, especially when wearing a wireless bra, or as they advertise. The fourth lady from the right is wearing bra that is Multi-way. Well, right now we only get to see one way that the bra can be worn, and only from one angle, the front. So the buyer can't really know what to expect from this bra just by glancing at the ad.
“Perfect Shape”, now what does that entirely mean? The woman’s body? The way the bra fits or the way it is made? All we can infer from the model who is wearing the perfect shape bra is that it is a regular bra that you could probably get at Walmart.
The new bra called Perfect Comfort Demi Push-up is also being modeled in this ad! The title sounds like a mixture of all the bras. The model looks like she is indeed comfortable! Although it is just a picture, her stance looks very relaxed. The panties that go with the matching bra look comfortable also, they aren't as low as the other that are being worn by the other models. So the creator of this certain line did a good job with saying perfect comfort, it isn't a lie.
Lastly, there is a woman wearing just a regular push-up bra. She is smiling and playing with her hair. She genuinely looks happy in her body, perhaps it’s because of the bra.
What I don’t get from this ad overall is that it never once mentions that it is just mainly a bra advertisement. In the middle it says “Explore the collection” so were assume it is bras as well as panties that we will be looking at. But at the very bottom where it says the collections names, they all have to do with how the bra is and how it fits. There is nothing about the panties name or how they are/fit.
Both of these print advertisements from Victoria’s Secret are misleading. They don't say the correct information they should to the consumer. It never says anything about how much the products are. The perfume ad doesn't say the different forms you could get the perfume in, travel size, fragrance mist, or perfume. So we don't know what size of the perfume we can get or at what price. The Perfect “Body” ad is misleading in the way that we don't know what patterns or colors the collections come with. We don’t know if they only have certain sizes in certain collections. The purpose of these ads are to have young, attractive women who are the main focus in these. That way it will draw attention to the buyer and the end result is Victoria’s Secret will get good business.