Thinking about the Text: Coca-Cola #1-4

1) The author, Melissa Rubin offers insight that is about her concerns with the Coca-Cola ad and what she has inferred about it. Some evidence is that all of her main points that she had to say about the ad related greatly to what was going on in the picture. For example, Rubin talked about how there was no African Americans in that ad. During the time that the ad was published racial discrimination was still a big problem. If there were to be some African Americans in a Coca-Cola ad it would be famous people; Louis Armstrong, Ghram Jackson, Duke Ellington and a few more. Rubin has persuaded me to accept her conclusions, all of them were clear and effective to the reader. She made sure to get every detail in that one ad and analyze it throughly. Rubin did a tremendous job writing this analysis and I fully support what she has to say.
2) Rubin incorporated historical context while talking about the effects Coca-Cola had on WWII. She mentioned that during the war the company (Coca-Cola) would ship over bottles of Coca-Cola and sell them to the troops for only 5 cents. After the United States won that war countries overseas wanted Coca-Cola, possibly because they thought it would make them win at things. This information that the author put in also pertains to the ad that she was talking about. The "key" people in this ad are up front and they are all in uniform.
3)We can learn from the United States culture and background with Coca-Cola. We learn that we had issues with African Americans. That women in this ad are not the target. Im not sure what exact audience the author is trying to target. Is it just men? simply because women are not shown as much in the ad as men are. Or is it just towards the men in uniform?
4)Nowadays, Coca-Cola ads usually go like this; There is a party going on, possibly at a beach or in a backyard, and someone takes a crisp, cool Coca-Cola out of the cooler. Then the person opens the can/bottle and it makes a noise that appeals to the audience (but in reality the can opening doesn't sound as cool as it does on TV). So this is mainly our time eras values, to have a cold drink at a party, non-alcoholic, bubbly and refreshing.  The ads compare because they are both targeting the audience that is relevant at the time. They both make drinking Coca-Cola look like a good time.